LinkedIn differs significantly from other platforms, being the first and only professional social network. However, the one thing it has in common with the others is that it too has a newsfeed - and it’s become quite the internet phenomenon over recent years, giving birth to a new type of creator: the LinkedIn creator. 👤

Here are 3 unique facts about LinkedIn creators:

1) They’re driven by offering practical value

2) They’re from every industry under the sun

3) The road to becoming one is considerably highly feasible

So much so, that some of the most inspiring stories, insightful ideas, and wholesome thoughts on LinkedIn come from creators who professionally are no different from you. So, what makes their innovative approach to the content game so effective? 🤔

Understanding Content

Let’s start by defining the role of content through the eyes of an audience.

In any format, be it a video, text, or an image, short-form or long-form, the best content enriches the audience by delivering value in the form of education, inspiration, validation or entertainment.

These are known as the four value vehicles.

📚 Educating on topics, skills, industries, or any of your areas of knowledge and expertise

😲 Inspiring to be better and achieve growth, personally or professionally

♥️ Validating feelings, challenges, journeys and experiences

😀 Entertaining with interesting, exciting, humorous, and fun content

This is true for content on any platform, in any niche, and by any creator.

For example:

▶️ A podcast episode on YouTube about personal growth and financial success can educate and inspire viewers, as a long-form video.

🗣️ A thread on X (Twitter) covering the 5 biggest challenges someone has experienced as a successful social media manager can validate the feelings of other social media managers, while educating them on ways to overcome difficulties, as short-form text.

🍔 A TikTok video about preparing a gorgeous, juicy burger can both entertain viewers and educate them in the culinary arts, as a short-form video.

Here’s the golden question: how do LinkedIn creators embody these four methods to deliver value in their posts? Or, the simpler version: what makes LinkedIn posts special?

LinkedIn Content: Posts Unlike Any Others

To answer this question, let’s explore what people look to gain when scrolling on their LinkedIn feeds.

LinkedIn’s reputation first sparked as the place to go when one was either looking for a job, or looking to hire. This led the first wave of platform adoption to be dominated by recruiters and job seekers.

Naturally, LinkedIn posts then surfaced in the shape of:

👉 Professional insight

👉 Work-related stories

👉 Life lessons

👉 Skill-based advice

And anything that can stimulate career or life growth.

Being a newsfeed where people scroll for a limited time, and on a text-based platform, LinkedIn posts classify as short-form, text-first content. In other words, the content that performs best on LinkedIn can be read or absorbed quickly (and we say absorbed because you won’t only see text posts - you’ll run into a LinkedIn carousel post more often than you think).

This has introduced a niche of content that’s experienced-based and achievement-driven, offering practical and highly applicable lessons in various forms. Over time, this has resulted in LinkedIn’s very own platform culture that thrives on an opportunistic, enlightened mindset - which in turn, further reinforces the style of LinkedIn content creation.

This has become so fundamental on the platform that creators will only succeed in building their reputation with this as a core building block in its DNA.

Quick Recap

As an environment that encourages people to grow, LinkedIn’s users love consuming bite-sized content they can use to improve their lives and careers - written by real people with real ideas to share.

Happy creating.

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