Having a flow of ideas coming in from a variety of places is essential for keeping your content rich, flavorful and authentic.

Even more so, having diverse idea sources:

😄 Helps keep the creation process interesting and fun

♥️ Creates fulfillment as a result of sharing real life moments and experiences

🧗‍♀️ Allows you to bring your audience on the journey with you

Let’s dive into 5 places that are excellent sources of inspiration for your LinkedIn posts.

1. LinkedIn

You guessed it!

LinkedIn is probably the best place to get inspiration. Taking note of great LinkedIn posts and content ideas from other LinkedIn creators on your feed is an effective way to not only streamline ideas, but to level-up your short-form writing skills as well.

Side note, your intention isn’t to copy others here. It’s to:

• Spot well-delivered post concepts of different kinds

• Think of ways to give it your twist and make it your own

• And to do this repeatedly, as it reinforces your LinkedIn content strategy

LinkedIn is a goldmine of talented people; getting inspiration from them is literally learning from the best. 🥇

P.S: if you like content by others on LinkedIn, let them know! Leave them a comment, they appreciate it just as much as you would.

2. Work

This might have been just as obvious - but there’s a lot of value being left on the table.

Think of all the experiences you have at work that are worth sharing.

Let’s rapidfire some work-based LinkedIn post ideas. Ready?

• Things you learn as you grow within your role

• Interesting conversations with coworkers

• New ideas from people outside your department

• Calls with company partners, clients, and others in the ecosystem

• Challenges you experience and how you overcome them

• New methods you apply as you learn to work more efficiently

• Tools you use to increase productivity

•  Things you love about your field

• Interesting things about your role

The list can go for as long as you’d like it to. 📝

Your workweek is filled with lessons and valuable insights for others, especially for people in roles similar to yours (which are a great fit to be part of your audience). If you learn to pay attention to them, you’ll have something worth sharing on a weekly basis.

To take things further, you may even attend company events and conferences in your industry. These tend to make for great LinkedIn posts!

However, it’s important to avoid mentioning people without their permission, revealing private or sensitive company information, or (unintentionally) saying things that may place your company, team members, or affiliates in a less-than desirable light. ⭐

3. Sources For News In Your Industry

How do you stay updated on things going on in your industry, niche, or field of work?

First off, let’s define the difference:

🏢 Your industry: the sector that your company (or workplace) operates in

🎯 Your niche: the particular segment of your company

🥅 Your field: the role you have within the company

For example, if you’re a marketing team leader at Nike:

• Your industry is retail

• Your niche is athletic wear

• Your field is marketing

Now, let’s get to the action. Think of the following:

• Courses you take to gain skills in your field

• Websites you visit to gain knowledge in your industry or niche

• Places you go to learn the latest happenings in any of them

To give it a twist, are there any people you follow on LinkedIn or other platforms who share content surrounding these areas? If you come across a relevant piece of content, it’s worth validating with a bit of your research, and adding this as another element to your LinkedIn content creation.

4. Podcasts

Do you watch podcasts on YouTube or listen to them on the go throughout the week? ⏯️

Some of them might be for the entertainment, but many podcasts are pumped with insightful conversations between interesting characters.

What can you pull out? 🎧

At times, some of the guests may be from your industry (if the hosts themselves aren’t). If you make note, you’ll find you hear many things you may want to share with your LinkedIn audience.

Even more so, podcasts are great ways to stumble upon gems that are relevant to just about anyone.

5. Short-Form Videos

Ironically, some of the best short-form videos you’ll watch are actually bits and pieces pulled from podcasts, and posted as YouTube shorts, Instagram reels or TikTok videos.

As with podcasts, short-form videos can be filled with knowledge (depending on the content you consume, of course). The advantage is that long-form videos may at times require you to explain broader context, whereas short-form videos are designed to be quickly digestible, making them easy to formulate key takeaways. 🔑

Utilize the content you already consume by being on an occasional lookout for inspiration and ideas for LinkedIn posts.

Quick Recap

We’re constantly surrounded by sources for inspiration, nearly everywhere we go and with everything we do.

With activities we engage in during our off-time, as well as while working and spending time with others, there’s always something worth sharing in our LinkedIn posts.

There’s a key lesson here. ✍️

Although your LinkedIn content should be based on a well-defined strategy, posting on LinkedIn isn’t about pretending to be something - it’s about sharing real and wholesome life experiences that can offer value to others, who have overlapping areas of interest.

Happy creating.

- - - - -

We're on a mission to empower people to thrive in their careers using profession-oriented content. Try Bright today, and start making LinkedIn content with a proper studio.