Let’s look at a final set of 5 questions to ask yourself when writing LinkedIn posts, to make sure your posts will leave your audience wanting more.

11. What’s the key takeaway?

Often coming at the end of the post, key takeaways work best when they’re:

• Defined well

• Articulated clearly

Not every type of post requires a takeaway to be clearly written in the text; but surprisingly, many posts that should, often miss them.

When at the end of writing a post, a healthy habit to have consists of asking yourself:

• What’s my main message here?

• What’s the one thing I want them to take from this?

With that, be sure to write it clearly in a manner that’s easy to internalize and remember.

12. Is there a bigger lesson connected to this post?

More often than not, the answer may be no.

However, you may find that once in a while, there is in fact a bigger lesson that’s applicable to more people than just frontend developers - or whoever your target audience is. 💢

Think of it like this: What’s the greater lesson that can be learned here, through rewriting the main lesson in a broader, more general sense?

This technique actually stems from the world of marketing, in which we amplify the niche piece of value to a greater group, by magnifying the message in a way that’s more relatable. 🔎

In other words, it can make your post (and at times, yourself) relevant to a much greater audience than your target audience.

13. Does it align with my main message in creating on LinkedIn?

We previously discussed the importance of making sure each post fits in with the rest of our broader content niche - it’s also important to make sure it supports our narrative in creating content on the platform.

Without diving into the depths of LinkedIn content strategy, think of your main message or primary reason for posting.

For example:

• Teaching young professionals about achieving career growth

• Teaching content writers how to create converting copy

• Teaching founders how to raise investment capital

This happens to the better of us - we write a beautifully-written post only to realize it actually contradicts our main message that we repeatedly preach in our content. ⛔

From here on, we can either edit or rewrite the post, sharpen the messaging, or choose to leave it altogether - the important thing is, that we’ve put ourselves in the position to catch it.

14. Is it consistent with my writing style?

We may try trends that come and go, and our style may evolve and further develop over time - that’s all great.

At the same time, we want to be sure it’s written in the same manner as the rest of our posts.

Here’s a good trick: would your average audience member be able to recognize your content, if they saw your post without your name? 🧐

If you’ve got your distinct writing style - from language, emojis, word choice, structure, and more - the answer to this question should be an easy yes.

The main lesson here is quite simple though - while you grow as someone who posts on LinkedIn, your posts should maintain the same DNA, creating a feeling of familiarity with your readers, causing them to welcome your posts. 🧬

15. Is it consistent with my tone of voice?

In the same breath, writing with a consistent tone of voice in all of your posts is one of the fundamentals of posting on LinkedIn.

If your standard tone is more bold, sharp and direct, it’s then better to avoid sounding subtle.

Or, if your tone is typically energetic, warm, and excited, try not to come off a bit colder or more rigid.

This may throw your audience off a bit, leading them to wonder why you sound different. In other words, stay in character. 👩‍⚖️

The best way to avoid this is to be authentic in your representation of yourself in the way you write - to embody your character traits in a manner that actively uplifts your writing style.

Quick Recap

Sometimes, a post may not feel like it’s “100% there” - even for more experienced writers, and it can be quite difficult to understand why.

At times, it may even look and feel like it’s ready, only for us to find that it could still use another touch.

To give your audience your best and leave them wanting more of your content consistently, run through these questions to utilize as many of the elements in your LinkedIn posts.

In turn - you’ll definitely see results!

Happy creating.

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